The HVT Infostructures Philosophy

Business and Specifically Sales Is A Different Language.

The First Part of The Conversation Goes Something Like:

“Could You Send Me An Email?”

“Could You Send Me More Information About Your Company?”

This Is Why We Focus On Infostructures As A Marketing Tool + Indoctrination Tool.

30%+ of Your Market Needs To Be Warmed Up To You. Only 3% Are Impulse Buyers.

(Buying To Solve Immediate Needs)

Therefore Most of Sales In My Opinion Is Nurturing and Education And Not Selling.

People Have A Bad Stigma Against Selling, Especially In A Down Economy.

People Also Adopt New Skills Slowly.

If You Sell Something Like Ai, Like We Do, It’s More About Education Than Sales.

We Share Our Philosophy, Our Beliefs, Our Values As A Company And Sales Becomes Natural & Normal.

By Building In This Manner, We Are Doing All The Research For The Customer On The Front End.

There Decision Making Process Becomes Clear. We Supply The Info.

It Starts To Make Sense, and Business Happens.

All Businesses In Our Opinion Must Be Built Around Infostructures Both As Marketing (Attraction) + Fulfillment (Nurturing)

Customers Aren’t Going To Sell Themselves, Best Way To Do Sell Is With Valuable and Persuasive Infostructures.

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Prospecting Takes So Much Manual Labor.

Cold Calling, Texting Them Back, Emailing Back And Forth, Explaining The Service, etc.

If You Don’t Have Business Coming In It’s Because Of This Massive Lack of Work On The Communication Side Of Your Biz.

You Can’t Expect Your Website To Sell For You. You Have To Have A Sales Team.

When You Have A Sales Team, Setters, SOP’s and Processes You Form Genuine Relationships.

You Break Out Of Obscurity And Work With Real People, Impacting And Influencing Their Success.

You Have To Do Outbound, You Have To Reach Out And Get Your Hands Dirty.

This Gives You Experience, Your Processes Become Dialed In, Your Message Becomes Dialed In and You Crush It.

You’ll Laser In On A Steady Consistent Process Of Lead Generation, Customer Acquisition, and Fulfillment.

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In Terms Of The Actual Method Of Outbound, I Recommend Email. (Texting Is Too Personal)

There Are So Many Channels For Outbound Including Ads, Content, Etc. It’s Easy To Get Confused.

I Believe Email Is The Best Cold Outbound Strategy To Deploy As Most Business Gets Done Via Email.

In Our Program We Set You Up With A Cold Email Infrastructure That Markets To Your ICP On Autopilot.

We Also Utilize Content As A Multichannel Organic Approach Which Is Free To Distribute (Permissionless)

And Lastly We Utilize Ads. We Repurpose The Winning Organic Content Into Paid Ads Campaigns That Crush.

During This Process You Can Laser In On The Acquisition Channels That Work Best For You. You Test On All Mediums Find Winners And Iterate.

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All Of This Content And Outreach Is Tweaked To Be Relevant And Personalized To Your ICP

When You Show Your Market That You’re One Of Them, Part Of The Eco-System & “Speak Their Language” their Guard Goes Down And They Become Curious.

Do Your Research On Your Industry, Learn The Keyword And Lingo. This Will Help You Fit In & Sell.

If People Feel Like You Don’t Belong Or Didn’t Do Your Homework, They Won’t Want To Do Business and Grow With You.

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Your Market Is Judging Your On First Impressions.

Don’t Let Your Brand Seem Average.

Stand Out, Look Clean, Invest In Looking The Part.

This Helps You Not Only Embody The Image But Deliver On The Promises And Results You Offer.

If You Want Help Building Infostructures For Your Business Or Other Businesses, Join HVT Discord Group.