NEW! Triune Brain Info Product

The triune brain info product is a notion playbook filled with explanations and videos on the implications of the triune brain theory. As a theory it is not academically proven and simply serves as a kind of mental model to create analogies from, categorize communication theory, and psychological insight.

The idea is that the mind has it’s object. And by turning this object from various angles, we can interact with sides of a mental object. Like Legos, we can plug new ideas into one another. The triune brain mental model is meant to serve as a foundational and broadly applicable mental object for you to “play” with.

Here’s the link:

My favorite application of the triune brain model is in online communication, influence and persuasion, specifically for selling your products, services, and information. It also serves as a foundational representation for psychology and theory of mind.

I like to use the triune brain model to have clarity in a broad marketing process, specifically in branding and personal branding. As well as content creation. It serves a major function in simplifying our content production processes. Recognizing the implication of the model and human perception, we can confidently produce material without overthinking it.

By making sure our products touch on the three layers of the model we can leave it at rest and move on to the next thing. This frees up our creativity, our time, and our mental bandwidth to pursue higher priority tasks, ideation, and systems building.

Not only does the triune brain mental model apply to the external world, it applies to our internal world. We can categorize our own processes in terms of these layers. (Which may or may not be literally so) It becomes a profound non dual model for personal interpretation.

Personally I enjoy the insights gleaned from the mammalian brain. I recognize the fight or flight, mammalian reactivity everywhere I go now. My communication actually centers around it and therefore my communication becomes 1% sharper.